Agency Activities
[Agency Pillar]The Agency gathers Events and Retail activities, designing experiences and developing white-label and proprietary e-commerce solutions tailored to the sports and automotive worlds.
Events[01]
We design and deliver impactful experiences within two worlds we are passionate about: automotive, embedded in our DNA for over 50 years, and sports, a new arena for creativity, emotion, and audience engagement. Together with our clients, we turn bold ideas into experience-driven projects delivered with rigor and attention to detail. Sustained by steady growth, the agency currently counts nearly 50 employees based in Paris and the south of France, sharing a culture of performance and commitment.
ORECA Events website
[Expertises]
Brand Events
- Driving experiences - Festivals - Roadshows - Stands & Trade shows - Pop-up stores
Press Events
- International press drives - National press drives - Press conferences - Reveals & static presentations
Trainings
- In-person product trainings - E-learning workshops - Blended learning programmes - Train-the-trainer programmes - Brand academies
Incentive & Corporate Events
- Conventions - Evening events - Trade events - Travel programmes
Motorsport Activations & Sports Competitions
- VIP Hospitalities - Fan zones - Competitions organisation
[Key Skills]
Consulting
Strategic planning
Creative concept
Venue finding
Production
[Proprietary Brands]
ORECA Expériences
Our platform offers brands and enthusiasts privileged access to the motorsport world through exclusive premium experiences and services.
GT Drive
Our track driving academy based at the Circuit Paul Ricard as well as on various tracks in France and Luxembourg gives the chance to take the wheel of outstanding supercars.
[References]
Retail[02]
With over 40 years experience as a leading B2B and B2C distributor, we turn passion into business performance through omnichannel retail experiences. From managing proprietary retail brands to developing international licensing partnerships, we provide end-to-end operational excellence across logistics, technical processes, and customer engagement, connecting brands to their communities through expertise spanning sourcing to final delivery.
[Expertises]
Product
- Defining offering and overseeing assortment planning (90,000 SKUs) - Purchasing finished goods - Creating exclusive and sustainable collections
Marketing & Digital
- Implementing 360 strategies (SEO, SEA, Social Ads, Email campaigns) - Leveraging in-house graphic design studio - Building marketing roadmaps - Monitoring and reporting to ensure measurable sales results
Business
- Managing omnichannel B2B and B2C strategies - Developing and running e-commerce platforms (25 websites) - In-house call centres and customer support services - Permanent and pop-up physical retail stores
Logistics & Transports
- Full command of the international supply chain - Managing stocks and procurement - 10,000 m² storage space - In-house customisation workshop - International transport plan
Technology
- In-house design and development of innovative open source or SaaS e-commerce solutions - End-to-end IT architecture ensuring a reliable ecosystem - UX/UI recommendations
Legal Support
- Comprehensive legal and regulatory support to secure operations, covering GDPR compliance, eco-organisations coordination, distribution contracts, and commercial terms
Finance
- Driving financial performance and risk mitigation - Reporting
[Key Skills]
Business model and revenue management
Integrating distribution activities to brand experience
Advisory and operational support
Performance monitoring
[Nos marques propres]
ORECA Store
Our flagship motorsport-focused retail brand, offering enthusiasts and professionals the broadest range of technical gear, spare parts, and lifestyle products.
Footcenter
Our football-focused e-commerce platform, offering fans official club and national team merchandise, including jerseys, kits, and equipment.
[Références]
[Synergies]Our strength lies in our ability to simultaneously leverage different fields of expertise
This approach positions ORECA as a rare player within the motorsport and sports business ecosystem. We break conventions by mastering the entire value chain. Few organisations today bring together the technical expertise of a race car manufacturer, the creative vision of a bold experiential agency, and the power of a retail network closely connected to fan communities.
[Case study]Ford – 2026 24 Hours of Le Mans: Events & Retail expertise coming together
In the context of Ford’s return to the highly competitive 24 Hours of Le Mans, ORECA delivered a comprehensive strategy combining brand experience, activation, and commerce to maximise visibility and drive commercial value.
[Our response]
Designing and implementing a temporary hospitality setup hosting 500 international VIPs
Creating a Ford Performance merchandise collection (available on-site and online)
Designing and managing a pop-up store in the 24 Hours of Le Mans Manufacturers’ Village
Amplifying the project through PR, media, and digital channels in partnership with Ford Monde
[Manufacturer pillar]Also discover our Manufacturer Activities
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