ORECA launches its new brand platform and sets out its ambitions as a group

The ORECA Group today announces the launch of its new brand platform, marking a major milestone in its development.

Founded in 1973, ORECA is today much more than a racing car constructor. The Group brings together two major pillars under a single banner — its Racing Car Constructor activity and its Agency activities — and deploys its expertise across three territories: motorsport, automotive, and sports business. For over fifty years, ORECA has supported its clients' performance with the same rigour and passion across every field.

This evolution in the Group's communications reflects a simple conviction: performance is both a pursuit of excellence toward a unique result and a set of shared emotions.

A new website as a showcase for our stories

At the heart of this launch, ORECA's new website serves as the first point of contact for this new identity. Designed to meet the expectations of all the Group's audiences, it features a redesigned architecture that clearly and distinctly highlights the three activities, along with an optimised user experience.

This new digital platform will be progressively expanded starting this autumn with the launch of three showcase websites dedicated to the Group's activities: ORECA Motorsport, ORECA Retail, and ORECA Events. Designed as specialised gateways, these sites will spotlight the expertise, know-how, and offerings specific to each activity, while remaining part of a brand identity harmonised across the Group. This evolution will allow ORECA to better meet the expectations of its various audiences and more clearly assert the richness and complementarity of its businesses.

A film as a founding act

To accompany the launch of this new brand platform and illustrate the Group's new website, ORECA today unveils its manifesto video. The film embodies the very essence of the company: its heritage, its know-how, its people, and the ambition guiding its development. A true expression of its identity, it conveys the Group's vision and its daily commitment to performance.

Watch the manifesto video

"Born in motorsport, the Group has developed over the years by drawing on this competitor DNA. We have grown, diversified our activities, and conquered new territories, all while retaining the same mindset that continually drives us to take on new challenges. Today, ORECA is a benchmark player in motorsport, automotive, and sports business, through complementary businesses united by a shared ambition: to create value and generate performance. This brand platform is the culmination of in-depth work aimed at better expressing who we are, what unites us, and what propels us toward the future. It allows us to tell ORECA's story with greater consistency, clarity, and ambition to all our audiences. More than a communications tool, it formalizes our vision and affirms what drives us every day: creating value, pushing standards, and generating emotion. This new identity reflects who we are today: a benchmark group dedicated to performance." Raphaël de Chaunac, Chief Executive Officer of the ORECA Group

ABOUT ORECA
The ORECA Group has been a major player dedicated to performance in motorsport, automotive, and sports business for over 50 years. Born at the heart of competition, the Group has developed a unique model built on two complementary pillars:

• The Racing Car Constructor activity, dedicated to motorsport competition, designs and develops racing cars at the highest level.
• The Agency activities support brands, rights holders, and fan communities through activation, event, and retail initiatives.

These two strategic pillars are driven by the same demand for performance, aimed at setting new standards and creating emotion.