The FFBB to partner with ORECA Events in organising 2nd 3XFestival
The massive success of the 2023 3XFestival held 29 June-1 July at the Palais des Sports in Marseilles has inspired an even more thrilling 2024 edition thanks to a partnership with the French Federation of Basketball.
A rousing success in 2023
The city of Marseilles was abuzz at the end of June 2023 as it hosted the very first edition of the 3XFestival! The event drew more than 4,500 excited spectators and 80 professional 3×3 basketball players destined for 36 epic matches.
More than a dozen indoor and outdoor activities provided an immersive experience dedicated to urban culture during the festival. Social media exploded with 2.6 million visitors while 2.9 million viewers followed the matches live on the L’Equipe channel and Skweek.tv.
Three major facets for 2024
The 3XFestival will return to Marseilles on 29 May-1 June 2024 (subject to FIBA validation) for four days celebrating 3×3 basketball. This partnership with the FFBB promises an even more grand-scale and exceptional second edition!
Two Sporting Events in One | The two most prestigious international 3×3 basketball competitions, the FIBA World Tour and the FIBA Women’s Series, will group nearly 100 athletes from 14 different countries in 24 teams for 38 intense matches.
Naturally, the top French players will participate, as well as the world vice champion French women’s team preparing for the Olympic Games.
3×3 Basketball: True Heart of the Event | The involvement of the FFBB, key partner of the festival, will result in several amateur tournaments ahead of FIBA competitions. The venue has much to offer fans, including multiple courts accessible to the public during the entire four days of competition.
Marseille: The Capital of 3×3 Basketball in 2024 | The festival will be held in the storied city of Marseille on the Parc Chanot esplanades from 29 May-1 June 2024, attracting as many as 10,000 people and further marking the city’s status as the capital of 3×3 basketball. The event is naturally aligned with Marseille’s culture of encouraging and establishing basketball courts in local neighborhoods.
Like this year, numerous partners will bring the 3XFestival village to life, adding a fun and friendly atmosphere as well as a dynamic and engaging environment for visitors, spectators and enthusiasts.
Raphaël de Chaunac, ORECA Group Vice President: The ORECA Events teams were proud of mounting such a successful first edition of the 3XFestival this year, and in record time! Tackling the challenge of creating a 3×3 basketball event and seeing it not only come to life in Marseilles, but also captivate thousands of fans, was an exceptional experience. But, our adventure has only just begun! We and the FFBB are driven by a deep, mutual commitment to surpass expectations and make the 2024 3XFestival an even bigger and more exhilarating event. We are geared up to write a new chapter together underscoring sporting excellence and memorable shared experiences!
Jean-Pierre Siutat, FFBB President: We are ecstatic to join ORECA in organizing the 3XFestival. Our 3×3 development plan in France is focused on Marseilles and the creation or renovation of basketball courts, in addition to this event component in partnership with ORECA. The 3XFestival is an outstanding promotional platform for local 3×3 basketball and also facilitates hosting two international FIBA tournaments.
Samia Ghali, Deputy Major of the City of Marseilles: After the incredible success of the first edition of the 3XFestival with the FIBA World Tour and FIBA Women’s Series, Marseilles has become a key destination for this Olympic discipline. The city is thrilled to serve as the venue for the second edition and to host the greatest basket 3×3 international teams as well as an amateur tournament showcasing many highly talented local players.
About ORECA EVENTS
ORECA Events is an agency specialised in event creation and brand experiences, which develops both physical & digital projects and solutions for the automotive sector and sports industry. Organising the FIBA 3×3 World Tour Masters in France is a new opportunity that will allow ORECA Events to expand its skills as well as help an up-and-coming discipline grow and flourish. In order to carry out all of its different projects, ORECA Events (part of ORECA Group) relies on 40 employees full-time based in both the South of France and Paris.
About 3×3
Exciting, urban and innovative, 3×3 is inspired by several forms of streetball played worldwide and is considered the world’s number one urban team sport. Steered by FIBA, games see two teams of three players face off on a basketball half-court. It was played successfully for the first time in international competition at the 2010 Youth Olympic Games in Singapore and since then has benefited from the launch of a yearly professional circuit for men and women (World Tour and Women’s Series respectively) and national-team competitions. 3×3 made its Olympic debut at the Tokyo 2020 Games.
Wilson is the Global Ball Partner, Maurice Lacroix the Official Timekeeper and Chooks-to-Go the Global Partner of the FIBA 3×3 World Tour 2022. FIBA 3×3 events are played on Enlio floors with Wilson balls, Schelde backstops, Bodet shot-clocks and the Magic Sky canopy system. For further information about 3×3, visit fiba3x3.basketball, FIBA 3×3 accounts on Douyin, Facebook, Instagram, Sina Weibo, Tencent, TikTok, Twitch, Twitter, Youku and YouTube or contact 3×3@fiba.basketball.