Oreca Asia becomes Michelin Pilot Experience operator in Malaysia
• Based in Hong Kong for the past two years, Oreca Asia takes over the organization of the famous Michelin Pilot Experience to be held at Sepang in Malaysia.
• ORECA continues its development in China, Southeast and Northern Asia through various services offering such as: regional event organization, distribution of parts and accessories and sales of prototype racing cars to Asian-based teams.
Founded two years ago, the Asian branch of ORECA Group is broadening its business scope as it becomes the Michelin Pilot Experience operator. The MPE takes place at the Sepang International Circuit in Malaysia. Around 20 days of event have already been confirmed for 2013.
During these « incentive » days, Michelin invites a mix of distributors & customers from all over Asia and Oceania. On offer, driving a Formula car, learning to master a touring car and experiencing the thrills of motorsport during hotlaps with a professional racing driver. The objective: showcasing Michelin’s premium products and reinforcing the link to the French manufacturer’s extensive & successful worldwide motorsport presence. A unique consumer event, the Michelin Pilot Experience is organised by Oreca Asia starting this year and could expand to other Asian countries in the future, such as China and India.
« For several years, whether through racing or other corporate activities, a strong relationship has developed between Michelin and the ORECA Group, » says Raphaël de Chaunac, COO of ORECA Group. « We are thrilled to enter into this new collaboration. We have already organized numerous Michelin Driving Experience events in Europe so we fully understand what Michelin expects from us. The Michelin Pilot Experience program is a very interesting and motivating challenge for Oreca Asia. Our team is putting all its energy and expertise into this project. »
Oreca Asia : International growth continues !
The ORECA Group expanded to the Asian market two years ago. This new challenge began with a market investigation phase, quickly followed by numerous presentations to potential customers. The development of relationships with local customers led to the creation of a Hong Kong office in mid-2011. Around the same time, the newly founded Oreca Asia organized its first event at the Zhuhai International Circuit, close to Macau. Oreca Asia gave the opportunity to more than twenty drivers to drive and experience the ORECA-FLM09 prototype.
In 2012, Oreca Asia continued its growth trend a distribution partnership with Unique Motorsport, a racing club for gentlemen drivers in China. ORECA customized a selection of equipment and accessories, matching the needs of Unique Motorsport’s members. Through these first business deals, Oreca Asia has strengthened its links with local actors, provided its know-how and experience in event planning and organization, race car manufacturing, and distribution of specialized parts and accessories. In the near future, Oreca Asia hopes to develop even deeper ties with Asian businesses and promote more motorsport business exchanges between Europe and Asia.
New outlook for global development…
« The start of Oreca Asia is a thrilling challenge » explains Benjamin Grenon, Oreca Asia’s director; a fluent Chinese speaker with 10 years experience in China and former Deputy General Manager of the Zhuhai International Circuit. « We began with a clean slate, but with the ability to capitalize on ORECA Group’s considerable motorsport and automotive expertise, thus enabling us to provide a localized service offering catering to a large and new motorsport market. Today, we are entering into a new phase, as exciting, but with more visibility. We are able to rely on strong existing partnerships while we craft new offers for regional clients. We are now in a position to generate new business opportunities through our Hong Kong office. »
« Oreca Asia is completely integrated into the group’s international expansion strategy. With this new branch outside of Europe, our desire is to grow our services: test drives, driving school, racing series organization, events and circuit management. We are already working in other regions of the world, including North America, where we have a strong history, as well as the Middle East and Eastern Europe. As ORECA celebrates its 40th anniversary, the group is ready to take on new challenges, » concludes Raphaël de Chaunac.
For more information, visit the new site : www.Oreca-Asia.com.