ORECA Group to organize 2023 FIBA 3X3 World Tour Masters as well as Women’s Series in Marseille
For the four upcoming years, ORECA Events will be in charge of the FIBA 3×3 World Tour’s visit to France, allowing ORECA Group’s to diversify its activities.
Supported by the city of Marseille and French Basketball Federation (FFBB), this FIBA-endorsed event will be held at the Palais des Sports on June 22-24, bringing together two fantastic competitions: the 2023 FIBA 3×3 World Tour and the Women’s Series. Locals will get the chance to see this new Olympic discipline’s most talented players on the court.
With the support of the FFBB, ORECA Events will be in charge of organising this three-day competition and the urban show that comes with it. Everybody is invited! The best 3×3 players will be competing for a prestigious title on the professional circuit, hoping to collect ranking points in order to qualify for the Paris 2024 Olympic Games.
Off the court, ORECA Events will be developing different activities and experiences, beyond basketball itself, looking to engage the local population through sports and urban culture – one of the city’s main goal.
The Bouches-du-Rhône department has also shown interest in the different aspects of the event and will be bringing its support.
This GESI-certified event (“Great International Sports Event”) will also be promoting gender equality. Indeed, the French round of the competition will include Women’s Series, that is to say the number one competition on the 3×3 women’s professional circuit. A great opportunity to see France’s women team – three-time world champion (2018, 2019, 2022) and defending champion!
Alongside the logistics itself, ORECA Events will also be in charge of media coverage, including TV broadcasts and partnerships.
Raphaël de Chaunac, ORECA GROUP Vice-President: “ORECA Events has been selected by FIBA and FFBB to organise the most prestigious 3×3 basketball event in France and ORECA Group is particularly proud of that. We’re going to do our best to have this federative event take over Marseille for three days and get the local population involved. With our 50 years of expertise in motorsports, we’re delighted to have the opportunity to diversify the Group’s activities and move towards an event that revolves around sports and urban culture and is all about boosting creativity and inviting athletes, brands, and public members to express themselves.”
Andreas Zagklis, FIBA Secretary General: “Bringing the 3×3 World Tour and 3×3 Women’s Series to Marseille is a great opportunity to see the future Paris 2024 Olympians giving their all in two of the most prestigious 3×3 competitions, where players collect points to help their Federations to qualify for the Olympics.“
Jean-Pierre SIUTAT, FFBB President: “Hosting one Masters event and one Women’s Series event in France is excellent news for our Federation. France’s both men’s and women’s teams will be taking part in these prestigious Paris 2024 Olympic Games qualifying tournaments. The best 3×3 teams in the world will all be coming to Marseille and people will get to see players who’re at the top at their game which will boost the development 3×3 in France.”
Benoît Payan, Mayor of Marseille: “Marseille is a city of urban and popular sports. We’re proud to host this major competition in our facilities. This event will allow us to promote an up-and-coming sport that went from the streets to becoming an Olympic discipline, a sport in which women’s teams excel, a sport that conveys strong values and solidarity.”
About ORECA EVENTS
ORECA Events is an agency specialised in event creation and brand experiences, which develops both physical & digital projects and solutions for the automotive sector and sports industry. Organising the FIBA 3×3 World Tour Masters in France is a new opportunity that will allow ORECA Events to expand its skills as well as help an up-and-coming discipline grow and flourish. In order to carry out all of its different projects, ORECA Events (part of ORECA Group) relies on 40 employees full-time based in both the South of France and Paris.
About 3×3
Exciting, urban and innovative, 3×3 is inspired by several forms of streetball played worldwide and is considered the world’s number one urban team sport. Steered by FIBA, games see two teams of three players face off on a basketball half-court. It was played successfully for the first time in international competition at the 2010 Youth Olympic Games in Singapore and since then has benefited from the launch of a yearly professional circuit for men and women (World Tour and Women’s Series respectively) and national-team competitions. 3×3 made its Olympic debut at the Tokyo 2020 Games.
Wilson is the Global Ball Partner, Maurice Lacroix the Official Timekeeper and Chooks-to-Go the Global Partner of the FIBA 3×3 World Tour 2022. FIBA 3×3 events are played on Enlio floors with Wilson balls, Schelde backstops, Bodet shot-clocks and the Magic Sky canopy system. For further information about 3×3, visit fiba3x3.basketball, FIBA 3×3 accounts on Douyin, Facebook, Instagram, Sina Weibo, Tencent, TikTok, Twitch, Twitter, Youku and YouTube or contact 3×3@fiba.basketball.
