ORECA, new operator of the official Olympique de Marseille e-shop
The ORECA Group, a major community contributor within the Marseille-Provence region and partner of the Olympique de Marseille’s online store, joins the club’s “13th Man” programme.
Selected to manage the official Olympique de Marseille (OM) online store for the next five seasons, ORECA is focused on solidifying its contribution to the development of the club by joining the “13th Man” programme.
Through its Digital Retail department specialising in licensed distribution, ORECA will now manage the merchandising activities of the Marseille club via the platform boutique.om.fr.
Fully operational online as of 1 July 2023 for the off-season, the platform offers the entire OM community the club’s entire merchandise line, including all official attire, customisable from the Welcome Page in a minimum of clicks.
Jean-Philippe Eddaïkra, ORECA Group Director of Marketing and Development: It is a huge honour and trust the Marseille leaders have given us to develop this facet of the club’s activities. It is a great responsibility to manage the club’s supporter experience, particularly on behalf of an organisation so indelibly emblematic of French football and sports. Throughout these five seasons, we will focus on offering the most loyal and committed community in France optimal products and services, and support the club in its evolution toward new heights.
By joining the “13th Man” programme, ORECA will help strengthen the links between the Olympique de Marseille and local businesses to support the club’s development. Through this programme, ORECA will serve as an asset in fostering the best online experience for OM supporters by optimising online club customer support.
Raphaël de Chaunac, ORECA Group Vice-President: We are thrilled to be a part of this dynamic within the club as an established regional contributor ourselves. ORECA is based less than 45 minutes from the Centre Robert Louis-Dreyfus! It makes sense for us to get involved in the club’s activities which align with our values and objectives, namely national and international influence, while bolstering its identity and fulfilling its goal of representing Marseille at the highest level.
Pedro Iriondo, Olympique de Marseille CEO: We are delighted to welcome another partner within the club’s “13th Man” programme. Devised and designed to bring together strong regional contributors focused on the same objectives, the ORECA Group’s commitment to the programme beyond its basic activities offers the continuity we value in building the club.